![]() ![]() If YouTube’s only tool is demonetization, and bad actors have long since given up on getting money from YouTube, what’s the point? Has YouTube made a perfect storm of rule breaking? By not paying content creators enough, they’ve made demonetization a joke, and have pushed their platform towards content they would rather not have. Dangerous YouTubers spread misogyny, bigotry, and hate on the platform, and YouTube’s moderation tools don’t have an effect. Often, it’s their only means of making money, and it’s quite profitable. It turns out that, for problematic users on YouTube, that is, the alt-right, these alternative payments are the primary means of making money. When was the last time you saw a YouTube video from a popular streamer that didn’t mention a VPN service, Raid Shadow Legends, Raycons, Helix Mattresses, or Skillshare? Some companies advertise with nothing more than an affiliate link, so anyone can be “sponsored” by them with a link that will get them a portion of sales. The latter, especially, turns up in videos. The most common is likely Patreon, often called, “The best way to support the channel.” YouTubers may also push merch, printed T-Shirts or partnerships with companies. You likely also heard of other ways YouTubers try to make money as well. If you’re on YouTube much, you’ve surely heard the typical, “Like and subscribe, and don’t forget to click that bell!” or something to that effect.
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